This month remains National Bullying Prevention Month and ARMOUR®, maker of LunchMakers® and BreakfastMakers®, played its part in spreading awareness and showing its support to the cause.
Armour and STOMP Out Bullying have teamed up with a national partnership to drive awareness of bullying and cyberbullying prevention. Armour, part of the John Morrell Food Group, a subsidiary of Smithfield Foods, Inc., donated $75,000 to the organization and is driving awareness via specially marked packages of top-selling Armour LunchMakers and BreakfastMakers varieties, in-store signage and social media.
Mario Lopez had a supporting role as he lead the pep rally for more than 1,200 middle school students at Albert Leonard Middle School in New Rochelle, N.Y. Albert Leonard Middle School was selected as the site of the pep rally because of the school’s involvement and progress in antibullying efforts.
Charged with handing out the official STOMP Out Bullying blue shirts, wristbands and ARMOUR branded lunchboxes, Lopez spoke to the students about how to create a bully-free environment and the dangers of bullying and cyberbullying.
“Bullying has reached epidemic proportions with one in four young people being bullied,” said Lopez. “Through the efforts of organizations like STOMP Out Bullying and advocates like Armour, we are raising awareness and teaching children important skills to combat this problem. I’m proud to team up with them for this pep rally and Blue Shirt Day World Day of Bullying Prevention to do my part to help stop bullying.”
“Blue Shirt Day World Day of Bullying Prevention is the most important day on the calendar for STOMP Out Bullying,” said Ross Ellis, the organization’s founder and CEO. “On this day everyone can show their commitment to stand up against bullying. To see this spirited, empowered ground of young people from Albert Leonard Middle School and recognize the difference that they are making, individually and collectively, is a great reminder of the role each of us can play in helping to end this epidemic that is tormenting our young people. We’re grateful for the support from Armour and Mario to help us continue to build awareness and educate students and the public about all forms of bullying.”