First Installment Features CEO Larry Pope and Sustainability’s Role in his Corporate Philosophy
Smithfield Foods launched the first of a three-part series of web modules that serve as an interim sustainability report. Through these stories, Smithfield invites visitors to meet some of the architects of the company’s sustainability policy including Larry Pope, president and chief executive officer.
This first module includes Pope’s candid insights and stories regarding the importance of sustainability to the company.
Through a video interview, Pope reminds viewers that Sustainability is nothing new to Smithfield.
“Smithfield Foods now is well into the second decade of incorporating sustainability throughout every aspect of our business,” Pope said. “It is ingrained in our culture.”
The module also features Dennis Treacy, the company’s chief sustainability officer who shares how Smithfield Foods makes decisions everyday that that work toward protecting the environment, the animals and the company’s employees.
One of the more unique characteristics of Smithfield Foods is the strong tie the company still holds to Smithfield, Virginia–the community in which the company was founded and still calls home.
“Our reach may be global, but we still behave like a small company from a small town with an open-door policy,” Pope said. He also pointed out that Smithfield Foods is committed to being a member of every community it touches, from Smithfield, Va. to the hog production facilities around the world.
Smithfield Foods has grown over the years and the commitment towards bettering communities and the planet have grown with the corporation:
• Through its Helping Hungry Homes® initiative, the company has donated more than 35 million servings of food during the past four years to food banks across the U.S.
• CorporateRegister.com named Smithfield Foods 2012 integrated Report as its first place winner in the “Openness & Honesty” category.
• Through the Smithfield Foundation, Smithfield offers scholarships to the dependent children and grandchildren of company employees for eight colleges and universities. To date the foundation has awarded 173 annual scholarships totaling more than $2.5 million.
The second module, scheduled to launch in October, will highlight Ashley DeDecker, Ph.D. who has worked at Murphy-Brown LLC, a subsidiary of Smithfield Foods, for almost three years. Currently serving as the assistant director of production research, Ashley has dedicated her career to animal care and welfare and has received several awards for her efforts, including the National Pork Board Swine Innovation Award (2011).
The third module, scheduled to launch in December, features Kinesha Allen, Environmental Manager for Smithfield-Farmland. Her role consists of a broad range of environmental services with specific emphases on Environmental Management Systems (EMS), facility inspections. She even has designed award-winning environmental community outreach programs.
Smithfield believes that sustainability is a journey, not a destination, and believes corporations must continually strive to exceed what is expected of them. This belief is ingrained in the culture and operations at Smithfield Foods. These modules help tell the story of Smithfield’s journey, introduce the people who create this culture and further their commitment to transparent and engaging communication.
Visit http://www.smithfieldcommitments.com/stories/ to learn more.