What's Happening Now - Everything we're up to throughout the year.
Sign up for Email Updates
Email Updates

You may sign up to automatically receive Smithfield Foods sustainability press releases by email. Please enter your preferences for email notifications below. To sign up for investor-related information, please visit this page on the Smithfield Foods corporate Web site.

* Required

Have concerns about how we may use this information? Read our Privacy Policy here.

Thank You

You are now subscribed to receive press releases from Smithfield Foods.

Subscribe to RSS Feed

Animal Care, Murphy-Brown

Video Series Takes the Mystery Out of Pork Production

Do you ever watch the Food Network? Do you have your DVR set to record Discovery channel’s How It’s Made?

If you’re like most consumers, you’ve had questions about where your food comes from, and you’ve most likely gone to the Internet or TV to find answers. The development of social media and video sharing in America and around the world has provided a great opportunity for food producers.

Our desire is to show consumers the truth about what we do, in order to dispel rumors, correct misinformation, and answer consumers’ questions about the farm side of our operations. Optimally, we would invite each and every consumer to tour our facilities and see firsthand that we care for our employees, animals, and the environment. But of course, arranging tours on such a large scale is impossible. Aside from the logistical issues associated with millions of people touring facilities, we cannot compromise the comfort and safety of our animals—there are bio security concerns associated with so many potential visitors to hog farms as well as concerns about causing stress to the animals.

In light of these concerns, last year Murphy-Brown began documenting hog production through video. This footage is the first of its kind in the modern pork industry, and Murphy-Brown hoped that it would be used in educational capacities, used by traditional media outlets in news reporting, and would be viewed by the public. This way, even though consumers cannot physically tour the farm, they are still able to learn about their practices and values.

The filming and editing process took many months and included trips to facilities across the country and meetings with farmers, animal care experts like Temple Grandin, company employees, veterinarians, and company executives. It eventually resulted in the creation of seven videos, ranging in length from three to 10 minutes. The videos were officially released on March 7, 2011, and the story was picked up by the Associated Press along with many other mainstream media sources. Various industry publications have also asked for interviews and comments regarding the video series and what it means to the pork industry. The videos received over 8,000 views on their release day and have over 27,000 views to date.

You can view the videos on our YouTube page, our SchoolTube page, and on Murphy-Brown’s corporate website.

Youtube Videos
Sow Farm--Taking the Mystery Out of Pork Production at Smithfield Foods 8:00 Sow Farm--Taking the Mystery Out of Pork Production at Smithfield Foods
Animal Care Videos

Sow Farm--Taking the Mystery Out of Pork Production at Smithfield Foods

Piglets begin their life on a sow farm, a place for pregnant mother pigs and their newly born young. Watch the process from the beginning and see how we ensure our piglets and sows remain healthy and comfortable. _______________________________________ If you'd like to give feedback about our videos or have other comments you'd like to share with us, please feel free to contact us via our corporate website, our Facebook page, or our Twitter account, found at the links below. http://smithfieldfoods.com/ http://www.facebook.com/SmithfieldFoods http://twitter.com/SmithfieldFoods

Nursery Farm---Taking the Mystery Out of Pork Production at Smithfield Foods 6:04 Nursery Farm---Taking the Mystery Out of Pork Production at Smithfield Foods
Animal Care Videos

Nursery Farm---Taking the Mystery Out of Pork Production at Smithfield Foods

After being weaned, piglets are moved to a "nursery farm" until they weigh approximately 50 pounds. See what happens on a nursery farm, and some of the techniques we've adopted to ensure their health, comfort and safety. _______________________________________ If you'd like to give feedback about our videos or have other comments you'd like to share with us, please feel free to contact us via our corporate website, our Facebook page, or our Twitter account, found at the links below. http://smithfieldfoods.com/ http://www.facebook.com/SmithfieldFoods http://twitter.com/SmithfieldFoods

SEE MORE VIDEOS
Twitter Feed
Facebook Updates
Email Inquiries

Your email will receive a prompt response.

* Required

We will do our best to answer all respectful inquiries; however, we reserve the right not to answer inflammatory, profane, or off-topic questions. Smithfield Foods takes your privacy seriously. Please refer to our Privacy Policy if you have any concerns about the ways in which we use information submitted to us.

Thank You

We value your input.

Your message has been received and we will do our best to respond within 1 week.